Salexer - Logo Design I Solar Switch Visual Branding

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About.

We are a company engaged in the import of lighting and electrical products that are manufactured under the company's different trademarks and are wholesale distributed in the local market. One of our brands is "Salexer", a brand name allocated to high-end and flagship products of electrical switches, sockets, and lights, products that have modern sleek designs and top decorative finishes, products that target the high-income consumer class, There products are mostly can also be used by charging through solar power. in large villas to palaces applications and installations. The company has been operating for 22 years in Germany and now they are in redesigning their whole company branding from scratch.

Über.

Wir sind ein Unternehmen, das sich mit dem Import von Beleuchtungs- und Elektroprodukten beschäftigt, die unter den verschiedenen Marken des Unternehmens hergestellt und im Großhandel auf dem lokalen Markt vertrieben werden. Eine unserer Marken ist "Salexer", ein Markenname für High-End- und Flaggschiff-Produkte von elektrischen Schaltern, Steckdosen und Leuchten, Produkte mit modernem, schlankem Design und erstklassigen dekorativen Oberflächen, Produkte, die auf die einkommensstarke Verbraucherklasse abzielen, Diese Produkte können meist auch durch Aufladen mit Solarstrom genutzt werden. in großen Villen bis hin zu Palästen Anwendungen und Installationen. Das Unternehmen ist seit 22 Jahren in Deutschland tätig und überarbeitet nun sein gesamtes Firmen-Branding von Grund auf neu.

Client: Salexer® — Service: Brand Identity — Year: 2023

Moodboard.

Moodboard is essential to humanizing the brand and promote the idea that our services are available for which group of people and for which purpose. It gives us the chance to illustrate our objectives and show how our service may benefit anyone and everyone willing to modernize their companies and utilize our seamless financial solutions. It is also called photography as we attach many ideas of pictures from where we gathered information and ideas from.

Design explanation is where is described on what basis the design is made and the design is totally broken down to several parts to understand it separately and more clearly how the logomark is created.

In concept sketch process, after long hours of brainstorming which concepts as a designer come up with is sketch down to handbook so that the visualization process becomes more easier when digitalizing into vector software's after finalizing concept. Concept sketch process is a main part to focus in a logo designing process.

A logo grid is a grid system used to create shapes and designs for a logo. The purpose of a grid system is to produce geometric harmony. You can use a variety of grids to create new logos or redesign old ones. Usually, designers use a square grid system. Before computers came along, graphic artists used a square grid paper to design logos.

An icon can be detailed or simple; just make sure it's creative and interesting and accurately conveys your intentions. Your icon will be vying for attention among thousands of other icons, all of which have the same 1024-pixel canvas to make their impact and secure their connection with the viewer.

Keep primary content within the icon grid bounding box; keep all content within the outer bounding box. If an icon’s primary content extends beyond the icon grid bounding box, it tends to look out of place. If you overlay a tool on your icon, it works well to align the tool’s top edge with the outer bounding box and its bottom edge with the inner bounding box, as shown below. You can use the grid to help you position items within an icon and to ensure that centered inner elements like circles use a size that’s consistent with other icons in the system.

Color Pallete.

A color palette consists of a combination of colors used in a range of design disciplines. from fine art to interior design to graphic design. Each color scheme consists of one or more of the twelve colors present on the color wheel.

By pairing different colors with each other you can create endless color palettes to use in any composition. Different color combinations evoke different moods or tones by using color theory and color psychology.

Typography.

The font used to create the logo is a Sans Serif style called "PolySans". The typeface was modified while attempting to keep forms that convey the notion of a more contemporary, expert, and adaptable brand. Reading was made more enjoyable by applying the optical adjustment between the letters, which visually formed a fit between them.

Monotone Colors.

Monotone means using only one color. This is particularly used to mean black and white. Many photographers choose to work with black and white images. Removing color means that the images rely fully on tone to describe light, shape and form. A black and white color palette is good at highlighting simplicity and accessibility which are the two fundamental values of the business. like Along with the color palette.

Website Favicon.

A favicon is a visual representation of your website and business, so users will identify with your brand based on the favicon you use and An application icon or an app logo is a unique image used to represent an app on a user's device. It also appears in a smartphone's settings and search bar in addition to users' introductory glance within the App Store and Google Play Store.

Brand Application.

This is the rollout of our new brand identity across all of our brand assets, including our letterhead, business cards, and other corporate materials, as well as our banners, posters, and other client touchpoints. Interacting with our clients through a consistent brand voice and aesthetic is a significant step toward letting our clients get to know us as an organization.